Cure Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Hiromitsu Mizuno) is a salon-quality and multifunctional organic hair care brand "Larét" supervised by hair makeup artist Yuki Takahashi, who works on famous actresses and models. Will pre-sale herbal citrus scented lare organic oil from July 22nd (Friday) at the online store, PLAZA, and Tokyu Hands. In addition, we are planning to sell it at variety stores sequentially from Monday, August 8th. The refreshing scent is perfect for summer.
* Depending on the store, it may not be lined up at the store on the pre-sale date. note that.
■ Characteristics of the new product "Lare Organic Oil Herbal Citrus Fragrance" Contains "Hair Protein * 1", which is an oil of keratin, which is a constituent of hair, to repair damage and improve hair cohesion and moisturization. Also, by arranging the cuticle, it will lead to smooth hair that is easy to finger. Gives a soft and smooth x moisturized luster. A hair care item that uses organic ingredients and is gentle on both hair and skin, following balm, mist, and cream. Contains 6 types of certified organic ingredients * 2 and 11 types of botanical ingredients * 2 * 3. The refreshing scent of herbal citrus is perfect for the coming summer. It can be used for styling and after-bath care, and has a relaxing scent.
Product Name: Lare Organic Oil Herbal Citrus Fragrance
Price: 2,178 yen (1,980 yen excluding tax)
Sale period: Limited sale from July 22 (Friday), regular sale from August 8 (Monday)
• Contains 99% of naturally derived ingredients * 4
• Not just styling! All-purpose oil that can be used for the whole body
• 6 types of certified organic ingredients * 2
• 11 types of botanical ingredients * 2 * 3 combination
• No synthetic fragrances, artificial colors, parabens, silicones, alcohols, or mineral oils
* 1 Isostearoyl hydrolyzed keratin (wool) (moisturizing ingredient) * 2 Emollient agent * 3 Flavoring agent * 4 Approximately 99%
■ What is "Larét"?
"Larét" is a coined word that compares the luster of hair to shooting stars = tears of stars (Larmes étoiles). In 2020, we have teamed up with Yuki Takahashi, a popular hair and makeup artist who is active in a wide range of fields, to create a multifunctional organic hair care brand that can gently care not only for hair but also for the skin.
■ Development background
I have a favorite with "good for hair" or "good for skin" products, but I want to make a favorite with "good for hair" & "good for skin" products! That was the start of development. In pursuit of a "true multi-item" that is easy to style hair and comfortable to use on the skin, we started joint development with Yuki Takahashi, a hair and makeup artist who is familiar with consumer voice and specialized knowledge. We paid particular attention to the details of the product, such as the scent and packaging that made us feel better when using it, and it took about a year to commercialize it. In this way, we have completed a product that is gentle on the skin and achieves salon quality with the theme of "24-hour whole body care."
■ Yuki Takahashi
Hair Salon Lysa Representative / Hair and Makeup Artist A hair and make-up artist who brings out "the most cute" with a natural look like a real face. While acting as a representative of a hair salon in Omotesando, he has worked on hair makeup for many actresses and models, and is also widely active as a makeup seminar instructor in magazines and video media. Published 3 books including the make-up book "Attractive Makeup #Become the cutest in my history".