Cure Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, CEO: Hiromitsu Mizuno) is a salon-quality and multifunctional organic hair care brand "Larét" supervised by hair makeup artist Yuki Takahashi, who works on famous actresses and models. In limited quantities, the Sky Herb scented Lare Organic Balm will be on sale from June 23 (Thursday) at the online store. It will be sold at variety stores one by one. It features a refreshing citrus scent and is perfect for summer.
■ Characteristics of the new product "Lare Organic Balm Sky Herb Fragrance" Lare Organic Balm is a popular item that is indispensable for morning styling, which creates glossy wet hair and a sense of nuance. The scent of Sky Herb is a refreshing citrus scent that is perfect for summer and contains mandarin orange and lavender. The mint-colored package is cool, and it is a versatile item that gives you a nice gloss of oil and a good bunch of wax. In addition, even beginners can easily reproduce the nuances of movement, so a mature hairstyle will come true.
Product Name: Lare Organic Balm Sky Herb Fragrance (Hair Wax & Skin Oil)
Price: 2,178 yen (1,980 yen excluding tax)
Sale period: June 23 (Thursday) -Ends as soon as it runs out
• Contains 99% of naturally derived ingredients * 1
• Not just styling! Since it is not sticky, it can be used as an oil for the whole body.
• 6 types of certified organic ingredients * 2 * 3 * 4
• 12 types of botanical ingredients * 2 * 3 * 5 combination
• A refreshing scent containing mandarin orange peel oil * 3 and lavender oil * 3
• No synthetic fragrances, artificial colors, parabens, silicones, alcohols, or mineral oils
* 1 Approximately 99% * 2 Moisturizer * 3 Fragrance * 4 Skin conditioning agent * 5 Oil
■ What is "Larét"?
"Larét" is a coined word that compares the luster of hair to shooting stars = tears of stars (Larmes étoiles). In 2020, we have teamed up with Yuki Takahashi, a popular hair and makeup artist who is active in a wide range of fields, to create a multifunctional organic hair care brand that can gently care not only for hair but also for the skin.
■ Development background
I have a favorite with "good for hair" or "good for skin" products, but I want to make a favorite with "good for hair" & "good for skin" products! That was the start of development. In pursuit of a "true multi-item" that is easy to style hair and comfortable to use on the skin, we started joint development with Yuki Takahashi, a hair and makeup artist who is familiar with consumer voice and specialized knowledge. We paid particular attention to the details of the product, such as the scent and packaging that made us feel better when using it, and it took about a year to commercialize it. In this way, we have completed a product that is gentle on the skin and achieves salon quality with the theme of "24-hour whole body care."
■ Yuki Takahashi
Hair Salon Lysa Representative / Hair and Makeup Artist A hair and make-up artist who brings out "the most cute" with a natural look like a real face. While acting as a representative of a hair salon in Omotesando, he has worked on hair makeup for many actresses and models, and is also widely active as a makeup seminar instructor in magazines and video media. Published 3 books including the make-up book "Attractive Makeup #Become the cutest in my history".