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4Cs HD Co., Ltd.(Headquarters: Chuo-ku, Fukuoka City; President & CEO: Hirohiko Matsuno; TSE Standard Market: 3726)—a company operating businesses and services centered on beauty, health, and wellness—launched "Reset Hair Cleansing," a cleansing product specifically designed for hair, under its hair care brand "Larét" today, Monday, September 14, 2026.

■ Product Features: Easy special care—simply spray it on.

This is a new hair-cleansing routine designed to thoroughly remove accumulated dirt* from your hair and scalp, much like using a makeup remover.
Using proprietary dispersion technology, this product removes accumulated dirt* without stressing the hair or scalp through a four-step process: loosening, capturing, lifting away, and dispersing.
When you shampoo after using this cleanser, you will experience an amazingly rich lather and hair that feels incredibly smooth to the touch.

*Includes styling product buildup, residual hair care ingredients, and sebum that shampoo alone cannot fully remove.
Product details here: https://cure-skin.jp/en/product/Lar%C3%A9tResetHairCleansing.html

■ We received questions about the new category of hair cleansing.

Q. What is the effect of using silicone-containing shampoos, treatments, or oils after using "Reset Hair Cleansing"?

A. By using "Reset Hair Cleansing" to smooth out the hair surface and remove accumulated residues, silicone-based products can spread more evenly, resulting in a consistent finish. Regular use helps maintain your hair in good condition for longer.

Q. Why is it beneficial even for those who use silicone-free shampoo?

A. Even if you use silicone-free shampoo, residues such as styling products, sebum, and microscopic airborne impurities can still accumulate on your hair during daily life.

In particular, buildup caused by a mixture of styling products and sebum is difficult to remove with shampoo alone, so there is significant benefit to using this product.

Test users—including those who normally use silicone-free shampoo and those who do not use additional hair care products—have reported experiencing its effectiveness.

Q. What should I use after "Reset Hair Cleansing"?

A. It is considered to work well with products containing repairing ingredients or ingredients that seal the hair cuticle.

■ Some say it feels great to the touch and is easy to manage.

We received a variety of feedback from internal testers during the product development process.
The overall assessment was also highly positive, with an 80% satisfaction rate*.

・Since I use hair care and styling products every day, I thought it was great to have a product that offers "reset care." ・It was easy to use—I simply sprayed it on before getting into the bath. ・My hair didn't tangle while shampooing, and it lathered up better. ・I really felt the effects of reduced product buildup, noticing how easily my fingers ran through my hair while washing and how silky-smooth it felt afterward. ・My hair felt softer than usual when I towel-dried it!

・I feel like there is less dryness after blow-drying. ・After drying, my hair felt less stiff than usual. ・It kept my hair from getting frizzy or puffy the next day. ・My hair became softer, and I felt like the treatment penetrated more easily. ・I didn't have to worry much about bedhead the next morning. ・My hair felt great and was easy to manage; I’d like to keep using it.

*Internal test group: 22 participants (21 women, 1 man; aged 20s–60s); testing period: December 2025.

■ Produced by hair and makeup artist Yuki Takahashi

The hair care brand "Larét" is supervised by hair and makeup artist Yuki Takahashi.

Hair and Makeup Artist: Yuki Takahashi Representative Hair and Makeup Artist at the hair salon Lysa She has garnered support from numerous actresses and models for her ability to bring out a "super-cute" look while maintaining a natural, "bare-faced" aesthetic. She works on hair and makeup for women's magazines and advertisements, and is active in a wide range of other areas, including serving as an instructor for makeup seminars. She has authored three books on makeup, including *Attraction Makeup: Becoming the Cutest Version of Yourself Ever*.

■ Natsuki Yufu appointed as brand ambassador

We have appointed Natsuki Yufu—who enjoys immense popularity among her peers—as the face of the product, as she perfectly embodies its "sheer, translucent quality" and the "ideal hairstyle" the brand represents.

Model: Natsuki Yufu Originally from Fukuoka Prefecture, she boasts over 450,000 Instagram followers and approximately 290,000 YouTube subscribers, enjoying immense popularity among her generation. She currently resides overseas and is married to a player on the Japan national soccer team. Admired for her natural beauty, she has gained a strong following on YouTube for her beauty-related content and vlogs.

You can purchase our products at our own online shop and e-commerce marketplaces, as well as at drugstores and variety shops nationwide.

Try this new hair care routine designed to thoroughly remove "build-up"—the accumulation of oily residues from hair care products (such as shampoos, treatments, oils, and styling agents) and impurities like sebum and pollen—that shampoo alone cannot fully wash away.

■How to Use

・Simply spray onto dry hair before shampooing.

　Leave it on for 3–5 minutes to allow accumulated dirt and impurities to lift away.
　Then, rinse and proceed with your usual hair care routine (starting with shampoo); 　you will notice a richer lather and smoother, silkier hair.

・Recommended use: Once every 3 days to once a week (as a special treatment).


■Product Information

・Brand: Larét ・Product Name: Reset Hair Cleansing ・Volume: 200mL ・Price: 2,178 yen (tax included) ・Scent: Floral Wood (100% natural essential oils) ・Free from: Alcohol, synthetic fragrances, synthetic colorants, silicone, mineral oil, parabens, petroleum-based surfactants ・Available at: Drugstores, variety shops, and the Cure Online Shop https://www.4cs-cure.co.jp/shop/products/laret07

[4Cs HD Co., Ltd. – Company Overview]

Company Name: 4Cs HD Co., Ltd.
URL: https://www.4cs-holdings.co.jp/
[Inquiries regarding this release]
4Cs HD Co., Ltd. – Public Relations
Email: pr@4cs-holdings.co.jp | Tel: 092-720-5460