[New Release] Cure brand's "Aqua Gel Milk," a lotion that addresses pore concerns, will be available from April 20th (Monday)!

A gel that feels like a lotion?! Experience a revolutionary texture that leaves your skin smooth, radiant, and poreless! 4Cs HD Co., Ltd. (Location: Chuo-ku, Fukuoka City; President & CEO: Hirohiko Matsuno; Tokyo Stock Exchange Standard Market; Securities Code: 3726), a company that develops cosmetics and aromatherapy products, will launch "Aqua Gel Milk," a product from its skincare brand "Cure" that prioritizes gentleness on the skin, on April 20, 2026 (Monday). This product leads to smooth, radiant, and poreless skin.

■ Three key features of "Aqua Gel Milk"

【Functionality for "Pore Care*¹"】

The target demographic for the Cure brand, women in their 20s and 30s, often suffer from enlarged pores due to insufficient moisture and excessive sebum production. Therefore, we aimed to create a refreshing, gel-like emulsion to add moisture and balance moisture and oil levels. For "pore care*¹," we've incorporated three types of vitamin C*², a next-generation retinol derivative*³, and further support "pore care*¹" with encapsulated anti-aging ingredients*⁴.

【Non-greasy texture that blends well with the skin】

Because many people in the market perceive lotions as being sticky, we adjusted the formula to eliminate stickiness while maintaining a balance that isn't too dry and doesn't leave a feeling of insufficient hydration. The resulting fresh, ideal texture won't interfere with morning makeup and is also easy to use for men with oily skin.

【Formulated with Bursting Beauty Capsules】

Because low viscosity makes it difficult for capsules to settle or maintain an evenly mixed state, capsules are generally incorporated into products with higher viscosity, such as serums and creams. Therefore, a lotion with lower viscosity than creams, and a focus on a non-greasy texture, makes this capsule-infused lotion quite rare. Furthermore, the size and ease of bursting of the capsules are crucial factors, ensuring they burst and spread refreshingly upon application to the skin. We focused on ensuring that the aging care*⁴ ingredients (coenzyme Q10*⁵ and vitamin E*⁶) encapsulated in the capsules are delivered to the skin*⁷ during lotion application.

■A Product Development Team Member's Commentary: "Recommended for these people!"

While our target audience is those in their 20s and 30s, the 30s are often referred to as the "turning point" for skin, so this "Aqua Gel Milk" not only addresses pore care*¹ but also contains anti-aging ingredients*⁴. We hope you'll use it as a pre-aging care*⁴ item as well. As someone in the target age group myself, I focused on the texture and feel, creating a considerable number of prototypes. As a developer, I can confidently say this is a product I'm truly proud of and recommend to many people! I hope many people will experience the feeling of their mood improving due to their skin condition!

■Pores are the top skin concern
According to market data from women in their late 20s to 30s, "pores" are the number one skin concern. It's not just "visible pores" and "clogged pores," but also concerns about pore shape such as "enlarged pores" and "blackhead pores," and even the signs of aging associated with pores. It seems that concerns about pores are broad and deep. Please incorporate Cure brand's new product, "Aqua Gel Milk," into your daily "pore care*¹."

*¹: Refers to skincare that moisturizes and minimizes the appearance of pores.
*²: Ascorbyl tetrahexyldecanoate, ascorbyl glucoside, magnesium ascorbyl phosphate (all skin conditioning ingredients)
*³: Hydroxypinacolone retinoate (beauty and skin conditioning ingredient)
*⁴: Skincare appropriate for one's age
*⁵: Ubiquinone (beauty and skin conditioning ingredient)
*⁶: Tocopherol (product antioxidant)
*⁷: Up to the stratum corneum

■Product Information

・Brand: Cure ・Product Name: Aqua Gel Milk ・Volume: 100mL ・Price: ¥1,980 (tax included) ・Additive-free: Synthetic fragrances, synthetic colorants, parabens, alcohol, mineral oil, petroleum-based surfactants, silicones ・Where to buy: Cure Online Shop https://cure-skin.jp/wp/?product=aqua-gel-milk

●When using for the first time, press the pump several times until the contents come out.
●After applying lotion, take an appropriate amount (about 2-3 pumps) into your hand and gently apply it to your entire face. The capsule may break when dispensed, but this is not a problem.
●Can be used morning and evening.
●Estimated usage: Approximately 2 months' supply with daily morning and evening use.

[4Cs HD Co., Ltd. Company Profile]
Company Name: 4Cs HD Co., Ltd.
URL: https://www.4cs-holdings.co.jp/
[Inquiries Regarding This Press Release]
4Cs HD Co., Ltd. Public Relations Department
Email: pr@4cs-holdings.co.jp TEL: 092-720-5460